Everything happening at the Expo, all in one place.
Move-In 10:00 AM at the Speedway · Mixer 6:00 PM at BigShots
If you have a booth, a truck, or a trailer on the floor, this is your window. Sponsors, vendors and exhibitors all move in Thursday, same seven hours.
Unload, get your space dialed in, and be ready to roll when the doors open Friday at nine.
Beat the Friday morning crowd and grab your badge early.
Open to Full Throttle VIP and Winners Circle ticket holders. Pick up happens at BigShots, not at the track.
Before the show gets busy, come hang out with the people you’ll be spending the weekend with.
We’ve got a taco bar, tee boxes, plenty of room to kick back, and 150 people from across the industry under one roof.
Badge pickup stays open throughout the mixer.
This one is off site. BigShots Golf is about 1.3 miles south of Texas Motor Speedway, roughly a four minute drive. Do not go to the track Thursday night.
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Floor 9:00 AM to 5:00 PM · VIP Lounge 8:30 AM
Doors open at eight. Grab your badge, grab a coffee, and get a seat before the welcome.
We kick off the weekend, run through how the next two days work, and point you at everything worth catching.
Road Course opens at 10:30 AMNothing else is scheduled against this one. The Breakout Room and the Road Course are closed so you don’t have to pick.
Featured Stage Presentation. Fifteen minutes on the Main Stage. Come see what we have been building.
For operators between $1M and $2M. Fifty seats around one table, comparing notes with people at your exact stage.
50 seats · $1M to $2MClimb in the cab, run a truck around the course, and see how the equipment handles before you spend a dollar on it.
Ten minutes on the Main Stage. One company, one product, straight to the point.
How operators are financing trucks, cans, and growth without draining the bank account to do it.
Climb in the cab, run a truck around the course, and see how the equipment handles before you spend a dollar on it.
Grab lunch and walk the floor. At 12:30 there’s a fifteen minute live interview on the Main Stage while you eat.
Featured Stage Presentation. Fifteen minutes on the Main Stage.
A working lunch for the biggest operators in the building. Thirty seats, and every one of them is reviewed before it is given out.
30 seats · $2M and upClimb in the cab, run a truck around the course, and see how the equipment handles before you spend a dollar on it.
Building a brand people remember. The Breakout Room and the Road Course are closed for this one.
Ten minutes on the Main Stage. One company, one product, straight to the point.
Nothing scheduled. The room is open if you want to sit down with somebody and keep a conversation going.
Rawlings meet and greet is running in the VIP LoungeClimb in the cab, run a truck around the course, and see how the equipment handles before you spend a dollar on it.
Five minutes at the Main Stage. You have to be standing there to win it.
Room for about 50 operators to sit down with brokers and talk real numbers. RSVP at registration that morning.
Climb in the cab, run a truck around the course, and see how the equipment handles before you spend a dollar on it.
One more drawing, then we wrap day one from the Main Stage.
Building your own brand versus buying into a franchise. Both sides, same room, no sales pitch.
Climb in the cab, run a truck around the course, and see how the equipment handles before you spend a dollar on it.
Floor 9:00 AM to 5:00 PM · VIP Lounge 8:30 AM
Doors open at eight. Grab your badge, grab a coffee, and get a seat before the welcome.
Eric “Big Juicy” Love gets everybody moving and lays out what’s happening today.
Ten minutes on the Main Stage. One company, one product, straight to the point.
For operators under $500K. The room where you find out what the next tier actually did to get there.
50 seats · Under $500KClimb in the cab, run a truck around the course, and see how the equipment handles before you spend a dollar on it.
Fifteen minutes, one operator or manufacturer, live on the Main Stage.
The women running trucks, yards, and offices in this business, all in one room. Limited seating, RSVP at registration.
Climb in the cab, run a truck around the course, and see how the equipment handles before you spend a dollar on it.
Featured Stage Presentation. Fifteen minutes on the Main Stage.
Climb in the cab, run a truck around the course, and see how the equipment handles before you spend a dollar on it.
Scaling from owner to CEO. The Breakout Room and the Road Course are closed for this one.
Eat, walk the floor, and be at the Main Stage at 12:30 if you want a shot at the prize.
For operators between $500K and $1M. Fifty seats, and the jump everybody in the room is either making or just made.
50 seats · $500K to $1MClimb in the cab, run a truck around the course, and see how the equipment handles before you spend a dollar on it.
Ten minutes on the Main Stage. One company, one product, straight to the point.
Featured Stage Presentation. Fifteen minutes on the Main Stage.
What AI is doing for haulers right now. Answering the phone, booking jobs, and following up while you’re out on the truck.
Climb in the cab, run a truck around the course, and see how the equipment handles before you spend a dollar on it.
Five minutes at the Main Stage. You have to be standing there to win it.
What your policy actually pays when a can goes through a windshield, and what it quietly doesn’t.
Climb in the cab, run a truck around the course, and see how the equipment handles before you spend a dollar on it.
Ten minutes on the Main Stage. One company, one product, straight to the point.
Your competition is not using it. YouTube, social, and building a brand online, from the operators already doing it.
Climb in the cab, run a truck around the course, and see how the equipment handles before you spend a dollar on it.
The Breakout Room closes and the Road Course wraps up. Prizes start at four.
We close it out, thank the people who made it happen, and send you home.
Ninety minute windows, not a single time slot. Catch a breakout and still get your minute with the speaker.
Book signing and real conversation, on your schedule instead of a fixed slot.
Autographs and photos. Come straight over after the keynote or drift in later.
Book signing, photos, and enough time to ask him something specific about your business.
VIP only Full Throttle VIP or Winners Circle badge required. The VIP Lounge is open both show days, 8:30 AM to 5:00 PM.
The Main Stage never goes dark. Between keynotes, Eric “Big Juicy” Love keeps it moving with short segments, nothing over 15 minutes, so the floor and the Road Course stay busy.
This is the part you can’t get from a catalog. Climb into the cab, run a truck around the course, and put the equipment through its paces before you spend a dollar on it.
Demos run through both show days between Main Stage programming, and everything stops during a keynote. The running order and participating companies are posted at the gate each morning.
Four rooms, split by what your business actually does. You sit with operators at your stage instead of guessing which advice applies to you.
Published August 20, 2026. Everything here is confirmed except items marked tentative.
Schedule subject to change. This page updates the same day anything moves.
Yellow Flag pricing is now active. Checkered Flag is the final tier and the price goes up again.
